Private Label Product Merchandising

Apparel and Accessories Marketing: How OmniChannel Helps Glove Sales

Did you enjoy your turkey?  Has the food coma worn off? What about Black Friday or Cyber Monday … Did you hit the stores? Gas prices will soon dip below $2, but the consumer hasn\’t opened her wallet … yet. But here are a few reflections on the retail climate this holiday season … … and […]

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3 Merchandising Lessons for Private Label Buyers, From Trader Joe's

This week, a story from the food retailing world got our attention. While reading about why Trader Joe\’s thrives compared to competitors, a statistic jumped of the page for us. Eighty percent (80% !!!) of Trader Joe\’s products are private label!!! Their store brand acts like a magnet, pulling people into their stores. It must be

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Glove Company: 5-Steps to A Short and Long Term Product Plan

Is your glove line in need of a refresh?  What about new products … is there a need for improvements to a current line … or for a new line entirely?  Sales and customer feedback is the best barometer of where you are versus where you need to be.  And here\’s a 5-step process you

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Glove Company: A Peek Behind the Product Planning Curtain

   If you manage a product line, it\’s a good idea to periodically conduct a line review.  Do you have a process to do this annually or biannnually? Today we\’ll pull back the curtain on our own product planning process. By sharing our process for analyzing customer needs, trends, and innovation … we hope you

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Manufacturing Gloves and Strategic Sourcing: How To Speed Up Delivery

  If you are on the product planning side of things, you undoubtedly know about “standard” lead times for product coming from Asia. But in the real world, we often don’t have the luxury of lots of extra time. Forecasts aren’t perfect. What if sales exceed expectations, or your size breakdown comes in differently than

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